New catchy line extensions for Aldi Belgium pet food range.
We have designed two new doypack designs for the 800g high premium cat food range of Aldi Belgium. The design is in line with the earlier defined brand style guide, also realised by our own design team.The repro for flexo print in 8 colours was executed by our well trained operators. It was quite a challenge as the packaging design contains shadings, background whites and gold ink printed on transparent, and all of that laminated on aluminium film.
Certified GMG proofs on a transparent substrate predicted precisely the printing result. Playing with the inks’ transparency lead to the classy high premium look for which the producer and retailer were looking for.
We designed and repro’d also the corrugated outer case following the packaging style guide.
The print quality of these outer tray boxes being significantly more important as they serve more and more as shelf-ready display boxes, we also managed a high quality output in line with the super doypack pouches.
Thanks to Miller Graphics international European footprint we could seamlessly match the needs between the retailer, producer and printers.
We are happy to be informed that the new product launch was a great sales success!
"Miller takes care of all our packaging reprographics and coordinates the production of printing forms for our packaging film throughout their European subsidairies"