The Digital Product Passport (DPP) is a digital passport set up by the European Commission for a more circular economy. It revolutionizes traceability by offering complete transparency on products, from their composition to their carbon footprint.
What is the Digital Product Passport (DPP)?
A requirement of the European Ecodesign Regulation
The Digital Product Passport (DPP) is an initiative stemming from the European Ecodesign for Sustainable Products Regulation (ESPR). The aim of this regulation is to make products sustainable, traceable and repairable throughout their life cycle.
A unique digital identifier for each product
The PLR takes the form of a standardized digital sheet, associated with a unique identifier, designed to simplify product traceability. This identifier can be accessed via various means of physical marking, such as QR codes, and other digital technologies. This digital passport contains essential, certified product information.
Strong impacts on the supply chain
Implementing the Digital Product Passport requires brands and companies to guarantee the consistency, quality and continuous updating of data linked to each product in a digitized ecosystem. This requires close collaboration between all players in the supply chain.
Which products will be affected, and when?
A gradual roll-out, depending on the sector
The Digital Product Passport will be rolled out gradually, sector by sector, over several years, in line with the timetable drawn up by the European Commission. From 2026, the first sectors to be covered will include batteries, textile products such as clothing, as well as consumer electronics and packaging. As the program progresses, other sectors will be included by 2030.
The special case of packaging
Packaging will be among the first categories to be subject to PLR. The associated data will have to include detailed information on the materials used, their recyclability, the percentage of recycled plastic incorporated and certified environmental labels.
Obligations for manufacturers, brands and distributors
Manufacturers, brands and distributors will have to produce, structure and disseminate reliable, standardized and interoperable data. European requirements impose the use of recognized standards, such as GS1 formats or XML files, to guarantee the harmonization and quality of the essential information contained in the passport.
Digital Product Passport (DPP): what data to integrate and how to prepare?
Focus on packaging and data management systems
The DPP must also provide specific data for packaging. To manage this information, companies can rely on IT systems such as PIM and DAM tools, which centralize and structure data.
How to prepare for the arrival of the PLR?
To anticipate the arrival of the PLR, you need to :
- Assess your data maturity. Audit your current data to identify gaps and inconsistencies. Ensure that information is of high quality, well-structured and up-to-date.
- Centralize information. Use a PIM platform to centralize all your product and packaging data in a single repository. This will enable you to guarantee information integrity and standardization.
Miller Graphics' role in your transition to the Digital Product Passport (DPP)
Structuring packaging content in the graphics chain
Miller Graphics supports you in the implementation of the Digital Product Passport (DPP) by helping you to structure and guarantee the quality of packaging content, in compliance with current regulatory standards. Its expertise is based on the development and integration of the Atom software suite, which combines PIM (Product Information Management) and DAM (Digital Asset Management) modules.
Integration with PIM/DAM systems
By connecting PIM and DAM systems, brands benefit from :
- Centralized data governance: product and packaging information is consistent, reliable and constantly updated.
- Automated content creation: packaging visuals and legal notices are generated quickly and accurately.
- Enhanced traceability and interoperability : standardized data flows efficiently throughout the supply chain, in line with PLR requirements.
Atom PIM and Atom DAM: a connected ecosystem for data and content management
Atom PIM, for product data management
Atom PIM, developed by Miller Graphics, is a secure platform for efficiently managing product information. It offers a centralized environment where each brand can structure, validate and distribute its content in an optimized way that complies with the requirements of the Digital Product Passport.
Atom DAM, for visual content management
Atom DAM is a powerful digital asset management solution designed to centralize and streamline the management of visual and multimedia content (images, photos, videos). It enables brands to easily organize, tag and retrieve visuals, product images and regulatory elements. Integrated with Atom PIM, Atom DAM forms a connected ecosystem guaranteeing consistency between product data and graphic content. This synergy facilitates version control and improves traceability: key functions for meeting PLR interoperability and transparency standards.
Help brands create customized, compliant PLRs
Atom Creator connects data to charted documents
Miller Graphics offers brands a fast, cost-effective solution for creating compliant, customized Digital Product Passports (DPPs), without complex transformation of existing systems. This approach is ideal for companies wishing to comply with European regulations while retaining their corporate identity.
A competitive advantage for brands
Unlike traditional PIM editors, Miller Graphics integrates graphics expertise directly into the PIM process. The Atom Creator engine dynamically generates product sheets, web pages or catalogs from templates designed in Adobe InDesign or Illustrator, guaranteeing a rendering faithful to the brand's graphic charter.
A fast, affordable and scalable solution
Atom Creator connects to Atom PIM and Atom DAM, or any other existing system, to inject product data and visual content into templates. This connected system simplifies content validation, version control and multi-channel distribution - essential elements in meeting PLR requirements for interoperability and traceability.
Thanks to its graphic DNA, Miller Graphics goes beyond data management to deliver ready-to-publish documents consistent with the brand image. The process is similar to that used for product sheets or catalogs, making it easy to implement and cost-effective. Whether you're launching your first PLR or looking to roll it out on a large scale, Miller Graphics provides the tools and expertise to succeed.
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